wholesale

Posts tagged wholesale.

August 27, 2026Outdoor Brand Strategy7 min read

Branding for outdoor gear companies that sell wholesale and direct

Companies that sell to both B2B and B2C audiences often end up sounding like two different brands. One foundation, flexed by the audience, fixes it.

Read it

August 4, 2026Outdoor Brand Strategy10 min read

What outdoor buyers hear when your brand sounds like everyone else's

Brand sameness gets treated as a marketing problem. On the buyer's side of the counter it is a purchasing problem, and it can be the reason a season of work ends in a small order and no reorder.

Read it

wholesale

Branding for outdoor gear companies that sell wholesale and direct

What outdoor buyers hear when your brand sounds like everyone else's

How to Build an Outdoor Brand With a Voice of Its Own

What a Brand Is Made Of: The Components Behind the Logo